A text label for “iTunes Live Streaming URL” discovered in iTunes 10.1 suggests Apple’s announcement tomorrow will indeed launch the iTunes Live brand it trademarked earlier this year.
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In May, Apple trademarked the brand “iTunes Live,” leading to speculation it would launch a live streaming service, likely based in part on its Lala acquisition. However, Apple’s ability to launch its streaming media service–long believed to be a cloud storage solution for users rather than a subscription service–has been held up by negotiations with labels, who want additional licensing fees from Apple for allowing users to play back their own music from Apple-hosted remote storage.
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In May, Apple filed to trademark the brand “iTunes Live,” describing it as “online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content.