iTunes Live Streaming

A text label for “iTunes Live Streaming URL” discovered in iTunes 10.1 suggests Apple’s announcement tomorrow will indeed launch the iTunes Live brand it trademarked earlier this year.


In May, Apple trademarked the brand “iTunes Live,” leading to speculation it would launch a live streaming service, likely based in part on its Lala acquisition. However, Apple’s ability to launch its streaming media service–long believed to be a cloud storage solution for users rather than a subscription service–has been held up by negotiations with labels, who want additional licensing fees from Apple for allowing users to play back their own music from Apple-hosted remote storage.


In May, Apple filed to trademark the brand “iTunes Live,” describing it as “online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content.

from AppleInsider